Launched at the end of last year as a non-profit organisation akin to the British Fashion Council, the new British Beauty Council aims to represent the voice, opinions and and needs of the industry.Louise Scott, chief scientific officer at Avon will join the British Beauty Council board as Avon’s representative.

She said: “It is estimated that the British beauty industry is worth more than £20 billion. As one of the longest-standing beauty businesses in the world, Avon is delighted to be a founding patron of an organisation that will champion the power of beauty to create opportunities and contribute to the economy and society.”Millie Kendal CEO of the British Beauty Council added: “I am delighted to have an iconic brand like Avon support the British Beauty Council as a founding patron. The promotion of female entrepreneurs via the cosmetics industry is an important and relevant – not to mention valuable – asset.  Avon has long been a leader in supporting women in business and has a huge amount to bring to the table as it moves forward through significant transformation.”Avon said the partnership highlights its efforts to drive innovation and support inclusivity as part of its ‘Open Up’ strategy. The organisation has been set up to recognise the industry’s contribution to the UK economy, build beauty as a career choice and driving excellence in areas such as formulation, manufacturing, supply, and packaging.